Westgate River Ranch Resort & Rodeo
Westgate Resorts engaged TJM to re-launch their Florida guest ranch following a major renovation and introduction of new luxury accommodations, Luxe Teepee Glamping. The agency developed a comprehensive publicity plan which strategically leveraged the ranch in vast media outlets. In a 5-year period, more than 300 stories were published on what had previously been a virtually unknown property. Results included expansive regional key market coverage and national media coverage including Steve Harvey Show, Pioneer Woman Magazine and CNN. The media attention drove leisure bookings that exceeded projections, produced group bookings and even helped lead to further expansion of glamping offerings to meet the increased demand.