Looking to establish itself as a high-end, can’t-miss event in a crowded market, the Swan and Dolphin Food & Wine Classic was the agency’s newest project for the Walt Disney World Swan and Dolphin Resort. With the goal of building the brand reputation for the event among food enthusiasts and Disney fans, the agency developed a plan which included securing top local and national media to experience the event, developing unique story angles and creating specific experiences to engage media. After a steady stream of media strategizing, the event quickly evolved into a highly anticipated, sold-out event, featured in major national publications, including Travel + Leisure, Food & Wine and Wine Enthusiast. Today, the Food & Wine Classic is a favorite among area food media and influencers and enjoys consistent favorable media coverage, even after a more than 10-year existence.