Florida’s Space Coast is a small destination with beautiful beaches and natural assets, a leading cruise port and is home to the nation’s space program; however, the destination never reached its potential in garnering media coverage. Despite a surprisingly small media identity, Team TJM overhauled the destination’s entire program and implemented an entirely new media strategy. Within months, the destination began enjoying a steady stream of news coverage, and by 18 months, had reached about 300 stories. At the end of a 5-year tenure, the destination was enjoying over 1,100 placements in leading media, in most of which, the destination had never been featured before, such as: The Today Show, Wall Street Journal and USA Today. Of note, the agency leveraged the destination’s natural assets for coverage in Black Card Magazine, despite the destination having no luxury hotel inventory. Under the agency’s tutelage, the destination also garnered noted destination accolades, including: Dr. Beach’s Top 10 Beach Towns; Top Destination to Watch by HuffPost and One of 10 Best Winter Getaways for Travelers on a Budget.