When the Walt Disney World team needed a trusted PR team to help manage media for its annual community engagement event, Disney Dreamers Academy, they called on TJM Communications. The agency seamlessly integrated with multiple Disney departments to conduct a multi-faceted national PR strategy which focused on key demographics and markets. Using a strategic approach which relied on strong media relationships and compelling human-interest story angles, TJM continues to garner increased coverage for the event annually, even after more than a decade of the program’s existence.