CASE STUDY:

Walt Disney World Swan and Dolphin World Champion Pastry Winner

Objective:

To leverage national publicity for the resort by profiling the executive pastry chef, who won the World Champion Pastry Competition.

Action:

Pitched the chef’s accomplishment in the context of a light-hearted national “surprise” feature for TODAY Show hosts.

Results:

Chef was featured on a segment of the TODAY Show, demonstrating his artistic abilities to pull and sculpt sugar and presented a sculpture to the hosts.

Case Studies

From destinations to travel entities to international food and wine products, our agency has successfully launched initiatives and campaigns to effectively position our clients.

General Snapshot of our Media Relations Success