CASE STUDY:

Vergelegen Wines of South Africa 57 Main Street Imports

Objective:

To effectively position the new South African Vergelegen wines (DeBeers) in the United States and expand the U.S. branding of South Africa as a leading wine producer.

Action:

Developed and managed a regional launch event with key media and VIPs, supported by publicity
outreach.

Results:

Secured favorable media response from the wines and supported the selection of the winery as Wine Enthusiast’s “New World Winery of the Year,” designation, the first-ever for a South African winery.

Case Studies

From destinations to travel entities to international food and wine products, our agency has successfully launched initiatives and campaigns to effectively position our clients.

General Snapshot of our Media Relations Success