CASE STUDY:

Space Coast Office of Tourism (Florida) Art of Sand Competition

Objective:

Launching an inaugural destination event to garner broad-based coverage for the destination; to garner major market coverage and brand the destination in the context of an inaugural sand festival and competition.

Action:

Developed a media campaign which highlighted the uniqueness of the event, capitalized on the destination’s Florida appeal as well as the participating sand sculpting artists and their work.

Results:

Secured over 53 million media impressions with a corresponding ad value exceeding $300,000. Major coverage included the nationally syndicated television show, Daytime and a placement in the print and on-line issues of USA Today.

Case Studies

From destinations to travel entities to international food and wine products, our agency has successfully launched initiatives and campaigns to effectively position our clients.

General Snapshot of our Media Relations Success