Niche Media Campaign South African Tourism Board


To penetrate ethnic/niche market media outlets regarding travel to South Africa, a long-haul
destination, in order to increase tourism to the country.


Developed a strategic niche tourism campaign aimed at the African-American travel market, the fastest-growing travel market segment in the U.S.


In 9 months: Secured more than 20 million media impressions.  Generated 25 media visits to the country; contributed to an overall increase of 1% US tourism traffic.

Case Studies

From destinations to travel entities to international food and wine products, our agency has successfully launched initiatives and campaigns to effectively position our clients.

General Snapshot of our Media Relations Success