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John

John Frazier, Vice President, Strategy

John Frazier is a seasoned counselor with experience developing and implementing strategic programs designed to achieve the marketing and communications goals of a wide variety of clients. With a special strength in travel and tourism, he is a four-time Adrian “Best of Show” winner for best travel PR programs worldwide from Hospitality Sales and Marketing Association International (2000, 2005, 2006 and 2013).

He directed the American leg of Tourism Queensland's "Best Job in the World," which has been called "the most successful tourism campaign in history," and was featured with its own chapter in Rethinking Reputation, How PR Trumps Marketing by Fraser Seitel and John Doorley.

His award-winning destination work has included programs for South African Tourism, the Tourism Authority of Thailand, Setouchi Travel Authority (Japan), the Cayman Islands Department of Tourism, the Finger Lakes Tourism Council, Visit Fort Worth, the Connecticut Office of Tourism and Tourism Queensland.

He has worked with virtually every major hotel flag, including Hilton, Hyatt, Marriott and InterContinental, as well as significant regional operators like Aqua-Aston and Charlestowne. He has handled numerous airlines including El Al Israel Airways, Qatar Airways, Etihad Airways and Hawaiian Airlines. John also has experience with all other aspects of the travel and leisure sector, including restaurants, spas, attractions, cruise lines, tour operators and travel technology providers.

"If you do not change direction, you may end up where you are heading."

- Lao Tzu

"If you change the way you look at things, the things you look at change."

- Wayne Dyer

John's favorite countries (other than his own) are Japan, Colombia, Greece and South Africa.
He will walk across hot coals to get to good Mexican food.
His current favorite pastime is decorating his new home.
He is descended from Pocahontas (according to his family genealogist cousin).